LinkedIn Profile Makeover2018-11-19T21:45:33+00:00

You are on the very first step to a stunning LinkedIn profile!

This questionnaire was designed to gather the necessary information so we can provide you with a compelling, engaging, and professional LinkedIn profile. It is absolutely imperative that you provide as much information as possible. Your answers will assist us in crafting a complete and authentic LinkedIn profile for you.

Please allow for up to an hour to complete this questionnaire. It may take you anywhere from 15 minutes to a full hour to complete. Remember, this is not a writing contest! Do not worry about how well you are writing, just get the main points across; we will make sure it sounds good later.
Have fun!

Contact information

Your Name (required)

Your Email (required)

Your LinkedIn profile URL (required)


Your LinkedIn Goal
Many of our clients tell us they are looking to brand themselves online. Some people are selling a product. Others are trying to network more effectively. What are you hoping to accomplish by having an optimized profile? What do you want out of LinkedIn?

Your target audience
Try to get as specific as possible. Recruiters for Healthcare, c level executives at mid- to large-size companies, technology managers in New York City, etc...

Your main keywords
Think in terms of the words a person would use to try to find you if they did not know your name. What product or service do you sell? Which words describe what your product or service does for clients? What are your skillsets, specialties, or core strengths? What software programs do you use? What is your industry? Please note: "Dynamic, professional, creative, etc." are NOT keywords.


Your elevator pitch?
For example: "I help companies/individuals achieve..." what results?

Why did you chose this career?

What do you love about your job?

How do you help clients?

What outcomes should they expect from working with you?

What are three questions you might ask to qualify your reader as a potential prospect?
These are not open-ended questions. The answers should be a resounding YES! The idea is if the answers are yes, the reply will be, "Well, I can help you do all those things!"

Which of your personal attributes have been most beneficial to you in your career? Explain why.

Main accomplishments that shaped your career?
Think of events or projects that shaped your career path and make you proud. What was the impact of these accomplishments on you / your business /customers?

Who have you mentored and how did your guidance affect that person, your team, your department, and your company?

How do you describe your leadership style?

What is your corporate/professional/career philosophy?

What is your goal moving forward? / What do you hope to achieve?

Work Experience

Many LinkedIn members make the mistake that they fill only basic information about their work experience, and then they don't understand why they don't get hired and why nobody offers them jobs. Make sure to provide as much information here as possible.
Company Name #1 (most recent or current)

Job Title

Time Period

Job Description
Let's say you meet someone who works in another industry and has absolutely no idea about what do you do at work. Describe your job in an easy to understand way so they can get it.

Personal Accomplishments
What tasks and projects did succeed with? Please tell about your personal accomplishments at work that you are proud of that shows that you are not just an average employee but something more.

What were your responsibilities at work that you were in charge of?

Company Accomplishments
How did the company perform during your time there, how did you participate in that? Did you entered new markets, sell more products, have more satisfied customers or in any metrics did the company develop and grow while you were there?

Your takeaways
Did you learn anything new while working here or develop your professional skills? How was this job beneficial for your career development and valuable experience for the future?

Company Name #2 (previous)

Job Title

Time Period

Job Description

Personal Accomplishments


Company Accomplishments

Your takeaways

Company Name #3 (previous)

Job Title

Time Period

Job Description

Personal Accomplishments


Company Accomplishments

Your takeaways


Pease provide information on your education. If you did not attend university or college, please provide whatever was your last bit of schooling.
School Name #1


Field of Study

Your main takeaway
What did you learn that turned out to be very valuable in your professional life?

School Name #2


Field of Study

Your main takeaway

Career Honors & Awards

Have you received any medals, trophies, awards, plaques, or certificates? If so, name.

Have you ever delivered a keynote or sat on a panel? What was the name of the event, what was the topic you discussed?

Have you ever been published? Book, magazine article, blog, email newsletter piece...

Have you ever been appointed to a committee? If so, provide some background.

Do you sit on any Board of Directors? If so, please provide the Board and your role.

Were you ever quoted in a newspaper? If so, what was name of the paper, title of article, and the topic/reason?

Were you ever profiled in a magazine? If so, why & what was the name of the magazine?

Other? Have you received something that I did not ask about? If so, please provide more info.

Groups & Associations

Listing real-world professional associations portrays you as an integral force of your community and industry. Please list any groups and associations to which you belong. Examples might include Industry organizations, networking clubs, chambers of commerce, charities, tradeshows, etc. You can even list organizations and associations your company participates in as well. Please don’t just enter the name but also your relation to the entity.

Online presence

You can have three websites listed in your contact details. If you have a website, blog or anything important, let us know here.

Web URL #1

Web URL #2

Web URL #3

Once you have finished and submit the questionnaire, you will receive a confirmation email with all the information you provided. Please reply to that email and attach any additional information you have such as CV/bio/resume, etc.